One of the most anticipated magazine launches in recent history, Men's Vogue, the counterpart to the women's style bible, is finally available at newsstands across the country.

According to Condé Nast, the publisher, the magazine targeted mature men with income of 100k and above. "It is not an aspiring magazine, it's for those who have already achieved it," they said. Well, my take on this is that Condé Nast didn't want Men's Vogue to bite into GQ's market, Condé Nast's men's lifestyle magazine with heavy inclination towards fashion.

Well, after perusing the magazine cover to cover, I could only find two articles that are actually interesting: one about the Andaman Islands, and another about three models talking about what kind of clothing they like on a man. The rest can be best summed up by one word: old.

I suppose they tried to look mature, classic, and elegant but you can be classy without being conservative, elegant without being unoriginal. Try wallpaper* for inspiration. The articles were well-written and the subjects are somewhat interesting. This would be fine, had it not been a Vogue which was supposedly a style magazine. None of the style in the magazine couldn't be obtained from your local Lord & Taylor's, OK Neiman-Marcus to be honest. But where's the "style" style of the season's latest looks, or a runway report from the fashion weeks?

An utter dissapointment. They got 6 months before the next issue is out, I sure hope they realize that it was supposed to be style magazine not the lifestyle complement of Financial Times. And what kind of a magazine nowadays that doesn't have a website?